Fractional Marketing Leadership

Keep up the good growth with hands-on marketing leadership.

Talk the talk and walk the walk – no idle hands here.

I'm deeply committed to walking the walk alongside startups. Having personally led diverse marketing teams and spearheaded numerous successful campaigns, I offer a unique blend of strategic insight and hands-on skills. From building teams to optimizing conversion rates, I roll up my sleeves to implement the strategies I recommend. This ensures my guidance is grounded in practicality and tailored to the specific needs of your startup, propelling you toward sustainable growth.

Experience with dozens of early-stage B2B tech startups.

With nearly 15 years of growth marketing experience in early- to mid-stage B2B tech startups, my expertise lies in crafting data-backed growth strategies that resonate with target audiences. I specialize in aligning marketing efforts with business objectives, optimizing customer acquisition funnels, and fostering brand loyalty with engaging content and personalized experiences. Through strategic guidance and hands-on support, I empower startups to scale and grow.

Functional ABM ownership to fill the gaps in your team.

A deep understanding of B2B sales dynamics and an extensive track record building an executing ABM strategies lends itself to my ability to own ABM strategies from inception to execution. As a result, I’m happy to offer full functional ownership of ABM programs, including strategic program development, digital campaign management, nurture, and outbound sales strategy. My hands-on involvement extends to performance monitoring and iterative refinement, guaranteeing that the ABM strategy remains agile and impactful.

Fractional Marketing Leadership Engagements & Pricing

Tier 1

$3K/month

Advisory Only

  • One 2-3 hour workshopping session per month to troubleshoot or brainstorm a topic

  • Weekly 1-hour check-in sessions to monitor progress and share ideas

  • Includes 1 “troubleshooting task” per month

Tier 2

$7K/month

ABM Ownership
& Execution

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  • End-to-end functional ownership, including strategic planning, execution, and progress reporting for 1:1, 1:few, and 1:many account-based marketing programs

  • Can include necessary martech implementations

  • Weekly 1-hour check-in sessions to monitor progress and share ideas

  • 6-month minimum engagement, pricing varies by account list size & spend

Tier 3

$10K/month

Fractional Marketing Leadership

  • Interim marketing leadership to establish a foundation for growth or usher your business through a transition

  • Evaluation & oversight of marketing strategy, planning, budgeting, operations, and execution

  • Support in building a marketing team appropriate for your growth stage

  • 3-month minimum engagement, pricing varies by time commitment

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